Mr. Happy Crack Hits the Field - Foundation Repair and Baseball?

What does it say when a company's logo can throw out the first pitch at a baseball game? A major league baseball game? I don't know what it says, but on April 22, 2005 Mr. Happy Crack will be throwing out the first pitch at Busch Stadium.

Mr. Happy Crack is the logo and mascot for The Crack Team. Their motto is:

A dry crack is a happy crack.

They provide:

The company specializes in fixing foundation cracks with a permanent, cost-effective solution using its proprietary injection-system treatment. All work carries the fully-transferable Happy Crack 'Life-of-Structure' Guarantee.

Mr Happy Crack

The company is based in St. Louis and has franchises in Boston, Chicago, Detroit and Kansas City. According to their press release, Mr. Happy Crack is the most popular local advertising icon in St. Louis.

Funny, I live in St. Louis and have never seen Mr. Happy Crack. Not my own, but the company's.