STL All Sports

The 16th hole was magic for Tiger Woods, sports fans and golfers all around the world! The real magic is happening for Nike who have announced they have committed to producing an ad around the shot.

Nike Golf spokeswoman Joani Komlos was understated when she said:

It was exciting in many different ways. It was exciting because it was a great moment in sports, and we always celebrate great moments in sports. It was exciting because it was a great moment for a member of the Nike family and it was exciting because it was a great moment for a part of our business that we're very proud of.

Um, ok.

Paul Swangard, director of the Warsaw Sports Marketing Center at the University of Oregon was little more on point:

The Shangri-La is always unforgettable moments in sports that are linked to your brand. This was one of those moments.

Ding.